David Beckham Attends British Brand Belstaff’s Flagship Store Opening
David Beckham, David Gandy, Jemma Kidd (Mortington), Jodie Kidd and Pixie Lott, celebrated global British luxury lifestyle brand Belstaff’s newest flagship store in London, at 131-135 New Bond Street. In line with the brand’s heritage and spirit of adventure, the launch was marked with a motorcycle parade down New Bond Street,
The night also celebrated the announcement of David Beckham as the face of the brand’s Spring/Summer 2014 campaign.
The 3,500 square foot boutique opens on the first floor of the 26,000 square foot historical building, appropriately called Belstaff House. Drawing inspiration from Belstaff’s unique motorcycle inspired legacy, the décor of the New Bond Street interior is greatly influenced by England’s rich architectural and decorative history, including the Georgian, Gothic and Deco periods. With a colour palette consisting of the palest linen grey, slate, black, off-white and silver, the interior entryway will feature original marble columns and antique bronze cage chandeliers.