By Sharon Houlsey

1. Manage Accounts Receivable

Be courteous, but firm with customers. Most small businesses do not have the
cash flow that allows the luxury of providing lines of credit to their
customers. Track accounts receivables closely, and follow-up on past due

2. Have A Plan

Set goals, and have a plan with a time-line to achieve those goals. Support the
plan with milestones and specific intended steps you need to take to attain the
specified goals.

3. Analyze Data

Determine what is working, as well as what is not working. Also, consider what
may not currently be a priority, but should be! Why pay for advertising that
does not result in sales? Analyze web logs and sales data, and determine your
ROI (Return On Investment). Get rid of the things that are not working, and
focus on the things that are

4. Adapt

Be flexible, and adapt to changing market demands and news. Small businesses,
because of their size, can normally adapt far more quickly to changing market
needs. So seize those opportunities quickly when they arise in your market.

5. Test New Marketing

Think outside the box and experiment with new marketing mediums and channels.
Test new marketing initiatives to determine their effectiveness. By testing your
marketing efforts, you may locate an under-served niche, which you can then take
advantage of and claim as your own.

6. Spend Money To Make Money

Many small businesses are reluctant to spend their money unless absolutely
necessary. But in most cases, you need to be willing to spend money in order to
make money. Just be sure to spend wisely, and reap the rewards.

7. Consider Niches

Niche marketing can be very lucrative for small businesses. Larger companies
normally go after the much wider "general" markets, while often ignoring those
smaller niches, leaving them wide open for smaller businesses to take advantage

8. Communicate

Communicate with staff and customers. Use multiple channels to get your message

9. Listen

Listen to what your customers are saying about you and your products. Learn what
they like, as well as what they don't like. Cater to their needs, and learn from

10. Build Your Brand

Brand recognition is not built overnight, but a strong brand and brand
recognition is worth its weigh in gold, and has the potential to sell products
for many years. Make every effort to establish your brand in your marketplace.

About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for RecordForAll audio
recording and editing software.