As we hit the second decade in the 21st century more and more people of all ages and classes are using Social Networking to keep up with family friends and colleagues.
Because of this interaction between so many people via Social Networking, sites like Facebook have become a powerful marketplace for businesses both large and small.
Word of mouth can spread the news about a product or service far and wide in just the few seconds it takes to process the message and send it across the world wide web.
This new found power can make or break new or existing business as the social web works on a different set of rules to traditional media such as TV or traditional print.
We are no longer stuck in front of the TV or reading the daily paper being served up ads that we have no control over.
With Social Media we decide what we want to see and more importantly what we LIKE!
Social Media is a powerful new marketplace that gives the man or woman in the street unprecedented power to promote their products and services.
They can also connect with new and existing clients via the social network to negotiate and close deals along with using this incredible new tool to build their brand locally, nationally or even across continents.