is an exciting new brand aimed at the 50+ market. delivers exciting fashions and trends for different personalities whether the shoppers are after trend led design or practical, classical clothing items.

Importantly, all of the clothing for the new brand has been re-cut to flatter the 50+ woman’s shape, no matter what dress size she is. also have some exciting marketing plans for the brand; look out for us in the press and on the TV.

Although is a new name to the world of online shopping they previously traded under the brand name, and have a loyal base of customers already familiar with the new Isme brand.