To Honour “Best Of British”
27 Mar 12
Winners to be announced late April, shortlisted brands revealed Thursday, April 12th, 2012
The first ever Beauty Shortlist Awards thebeautyshortlist.com kick off this April when the shortlisted brands are revealed on Thursday, April 12th. The winners will be announced in late April.
With a strong focus on British and natural/organic beauty brands, the 40 Awards Categories include:
Best British Skincare Brand
Best Luxury Beauty Brand
Best Natural/Organic Beauty Brand
Best “Bee” Beauty Brand
Best New Fragrance Launch
Best Natural Baby Brand
There are fourteen skincare categories in all, as well as cosmetics, tanning, beauty/health supplements, retail sites and a special Best Breakthrough Beauty Product award.
The Awards will spotlight beauty companies across the board, including some smaller or more “niche” brands. Three brands/products will be shortlisted in each of the 40 categories by the panel of five judges from the fashion, retail and health and beauty industries. Announcing the Awards, Fiona Klonarides, Founding Editor of The Beauty Shortlist said, “We’ve tested hundreds of beauty products since 2009, so it feels right to honour the stand-outs this year. When you look at the beauty breakthroughs we’ve been seeing in the last two to three years, you realise how fast our industry is evolving right now.
“We wanted consumers to have a say, too, so we’ll be making four categories open for votes as “People’s Choice” picks. The Awards are our way of recognising the exceptional beauty entrepreneurs in our industry, many of them British. We are already seeing some really advanced science-meets-nature breakthroughs this year particularly in the categories of self-tanners and skincare – so it’s an exciting time to launch our first ever Awards.”